Warning: Just one guy's opinion.
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10. "Dr. Strangelove"
This trailer, made by graphic designer Pablo Ferro, has possibly the fastest editing of any trailer ever made. It's as subversive a trailer as "Strangelove" is a movie, with its blast of out-of-context dialogue and overwhelming text. If it were only 80 seconds long, it would have made it much higher on the list. But the final two minutes take a turn into a slightly more conventional format, showing longer parts of scenes from the movie. Granted, when the movie's one of the greatest ever made, it's not too painful.
"Watchmen's" both one of the better comic book movies and kind of a disappointment. But the initial trailers are perfect, this one in particular, highlighting the film's stunning visuals and hardboiled heart. When Jackie Earle Haley's Rorschach grumbles "Retribution," and Muse's "Take a Bow" kicks in, it reaches operatic insanity.
"The world will look up and shout, 'Save us.' And I'll whisper, 'No.'"
8. "Fight Club"
You might notice a pattern in this list that a lot of the great movies have great trailers. Just showing all the riches you're going to find in "Fight Club" is more than enough. In the trailer, you get the violence and Edward Norton's melancholy voiceover and the raging anti-materialism and even that great Pixies song that ends the movie.
7. "Little Children"
Both the book and movie of Tom Perrotta's "Little Children" have a more satirical bent than this trailer would suggest. This trailer is a psychological horror movie. The sound of an approaching train soundtracks a mini movie about infidelity and suburban ennui, building to an inevitable point of collision. The movie's not half this tense.
6. "Pulp Fiction"
The opening is wonderful: A slow scroll of "Pulp Fiction's" accolades that gets blown away in a hail of gunfire. This movie might be winning awards, but it's not an awards movie. This is the new film from Quentin Tarantino. A great assembly of "Pulp's" many moving parts set to that now iconic Dick Dale & His Deltones song. I was only 9 when I first saw this trailer, and I lost my mind. I'd eventually get my older cousin to rent it for me at the local grocery store.
5. "Where the Wild Things Are"
Childhood, you guys. It's gone. Life is pain now. Here's some Arcade Fire to make it feel a little better.
4. "The Social Network"
Laments of, "Ugh, they're making a Facebook movie?," were put to rest in the first 50 seconds of this trailer, a lovely montage of Facebook events set to a haunting Belgian girls' choir cover of Radiohead's "Creep." Yeah, the trailer reminded us, Facebook is a pretty big part of our lives now; here's the fascinating story of its lonely creator.
A nerve-scraping two minutes, in which we get glimpses of the creatures (still the most grotesque in movie history) and the blare of that horrible ship alarm that sounds like the cry of a wounded animal.
Side note: My weird sensibility makes me like anxiety-inducing trailers like "Alien" and my No. 2 pick. But even I have limits. This reportedly banned trailer to "The Exorcist" is dreadful, a sensory assault that could possibly induce seizures.
2. "The Shining"
What must people have thought seeing this trailer in 1980? That static shot of a hotel lobby with the up-scrolling text and bees-buzzing music. Oh, and here's the elevators pouring blood. I would have passed out.
Best fake movie trailer of all time: "The Shining" parody
Of the endless flood of fake movie trailers we get everyday, this is still the best. Kubrick's confounding masterpiece re-imagined as a heartwarming family comedy. Peter Gabriel's "Solsbury Hill" has never been put to better use.
1. "The Girl with the Dragon Tattoo"
The culmination of the movie trailer. It's just awesome, almost unbearably so. Quick slices of grim beauty cut to the beat of the Karen O/Trent Reznor "Immigrant Song" cover. It's the black rot of this story's world told in 90 seconds.